A new report looks at evolving trends in the burgeoning on-demand, online market for medicinal marijuana in the U.S. State of California.
Medical cannabis has been legal in California since 1996. For those with a medical marijuana card or doctor’s recommendation in California, calling (or clicking) and requesting a home delivery has become as easy as ordering a pizza – and depending on the dispensary, can be just as quick.
New Frontier Data’s Cannabis On Demand report was compiled in partnership with greenRush Daily and covers dispensary sales through greenRush’s online platform in California for the period January 2016 through
April 2017.
The San Francisco Bay Area has emerged as the leading market for ecommerce and delivery services, keeping in with its reputation of a tech savvy population and high consumption rates, but also due to restrictions on delivery in Los Angeles.
When it comes to gender, male patients are using ecommerce and delivery platforms more than female patients, and spend more per transaction on average.
“Yet, there remains significant opportunities for dispensaries to better market to, reach, and attract female patients as more identify and adopt delivery services,” states the report.
The average spend by males per transaction was $71.27, while the average spent per transaction by females was $69.15.
Fridays and Saturdays have turned out to be the busiest online shopping days for medical cannabis in the state, making up 1/3 of transactions. Other sales are evenly distributed across the week.
With regard to pricing, the most pronounced difference in range was in relation to 1/8 oz. quantities, which cost from $10 to as much as $200. The average pricing for ounces was just over $150; however costs varied greatly between products depending on quality, but to a far lesser degree than 1/8 oz quantities.
“Such differences reflect the diversity of products available on the market, which enable consumers to find products best aligned with their budget or quality needs,” the report says.
The Executive Summary of the 2017 Cannabis On-Demand Report can be downloaded here (registration required).
