British luxury department store chain Harvey Nichols has inked an agreement with MGC Pharmacueticals’ MGC Derma division to stock 18 of its products from the end of this month.
The cannabidiol-based products will be available to consumers in store and online internationally, where such products are permitted to be sold.
“We are excited to see the MGC Derma collection gaining such traction with premium retail platforms internationally,” said Roby Zomer, Co-founder and Managing Director of MGC Pharmaceuticals. “Harvey Nichols is known for its strict selection of brands and we feel we are well positioned alongside some of the industry’s leading products.”
Harvey Nichols believes the products will be a hit with its luxury customers looking for the “next big thing” in skincare.
MGC says the venture will provide opportunity for the company to increase its revenue and build brand awareness. A targeted PR and marketing campaign will accompany the launch.
MGC Derma’s range includes repair, replenish, hand and eye creams, scrubs, toners and makeup removers.
MGC Pharmaceuticals Ltd is an EU based BioPharma company listed on the Australian Stock Exchange (ASX: MXC). MGC Derma is a joint venture with cosmetics manufacturer, Dr. M. Burstein Ltd.; with MGC Derma having a 51 per cent stake and management control.
Harvey Nichols first opened in Knightsbridge, London in 1831 and today has seven stores within the UK and Ireland, plus two in Turkey (Istanbul and Ankara), one each in Riyadh and Dubai, two in Hong Kong and one in Kuwait.
Cannabidiol And Skin Care
Among cannabidiol’s many reported beneficial properties are anti-inflammatory, antioxidant and anti-ageing attributes when used in skin applications. It’s believed by some to promote repair and rejuvenation of skin, while also helping protect it from environmental damage.
Cannabidiol is also being used in treating acne and other skin conditions as it has been found to decrease anandamide production. Anandamide promotes sebum production and excess sebum can increase oiliness and block skin pores.
CBD can be extracted from medical cannabis or industrial hemp – but being a source of CBD isn’t hemp’s only potential in relation to cosmetics, skin and other personal care products.
